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Who
likes to read text all the time from a web-page. This is
especially true in the World Wide Web. Not many people will
read 225 word introductions to products; they would rather
scan through the different web pages of the site in hopes of
finding what they are looking for. What if the information
were just given to the users? What if they could receive
information in seconds instead of minutes? Fortunately,
technology is in sync with consumer needs and many companies
are already offering the services. It's the Online Video
Spokesperson, Internet Spokesperson or called a Virtual
Spokesperson.
An
online video spokesperson is like a professional teacher, a
facilitator or a Virtual Broadcaster who tells you what you
need to know. And he/she does it right in front of you via a
website, much as any instructor would. He/She "spoon
feeds" you what you need to know about a web site. The
Internet Spokesperson task is to tell you about promos,
special announcements, features, etc. He is the closest you'll
ever get to a personal interaction on the web.
Smart
and savvy marketers are looking for ways to effectively
incorporate video spokesperson into their websites and with
good reason. It's never good to get left behind.
What
You Gain From A More Interactive Website:
Engage, Create an Emotional and Personal Connection
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Strong Brand Awareness and Lasting Impression
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Improve Conversion Your Ratios
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Bring On New Clients
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Enhance Customer Satisfaction
A
recent study found that 77% of respondents found great value
in a video spokesperson and believe this web video format is
an effective tool that enhance brand awareness, educates the
customer and makes online content more compelling. |