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Although
many would say that people are a lot more media marketing
savvy today than they were yesterday the trend towards more
interactive and personal approaches to online presentation
seems to give a lie to this claim. With the onslaught of
computer handled services such as online banking, ATMs, online
applications, online learning, etc. many look for that
personal touch so often lacking in these services simply
because there are no person to person interactions here. While
automated services made life a lot easier and processing time
a lot quicker, there is now a demand for more personalized
service and what could be more PERSONAL than an actual
Spokesperson on screen telling you about their products and
services. This is yet another Internet multimedia
breakthrough: The creation of the Online Video Spokesperson.
A
standard definition of the word Multimedia is that it is any
combination of text, graphic art, sound, animation, and video
delivered to you by computer or other electronic means.
Multimedia can help to gain and hold attention, make points
clearer, stimulate discussion, and in general, enhance the
learning process, if it also includes the appropriate human
elements. Multimedia is not meant to replace instructors, nor
can it replace them. Instead, multimedia is meant to help
faculty teach in ways they may have never imagined. Today's
students have grown up with multimedia, and expect to learn
using many methods besides traditional lecture. The key is to
use multimedia effectively, not just for entertainment. It is
important to note that sometimes traditional teaching methods
work best. At other times, multimedia can aid in the teaching
process. And a marriage of multimedia and the "chalk and
talk" method of instruction is the Online Video
Spokesperson.
Online
Video Spokespersons give the web a more human approach to
presentation. With traditional web sites, the user needs to
read the material on the pages. Most people don't like to read
online. Some complain that the light from the monitor hurts
their eyes and discourages them from reading paragraphs of
words. There is therefore a need to create headlines and key
phrases that the user will remember. The reliance is on the
viewer's capability to remember words. But if presented by a
person whom the user can see and hear, retention would be
increased by approximately 30%.
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